A big list of growth-related interview questions to help you prepare for your next growth interview and ace it! This list will be updated over time.
Growth Marketing
Campaign Setup and Execution
- Do you have experience in running Google Ads or any paid social campaigns?
- What channels are you most comfortable with?
- Can you describe your campaign-building process from beginning to end?
- How do you think about campaign structure? (e.g., How many target groups do you target? How many ads are in each campaign? How do you structure winning and testing campaigns?)
- How do you approach building your marketing budget allocation? (If your boss gives you $1M to spend next year, how do you decide on your budget split?)
- Can you build an automated email campaign that will convert and retain customers?
- Can you create a lifecycle marketing program from scratch?
- Can you write copy that delivers results?
Analytics & Data
- What’s your experience with Google Analytics and Data Studio?
- Have you used other analytics tools (Amplitude, Metabase, Segment, etc.)?
- How do you understand your customers' journey on the website?
- How do you determine the success of your campaigns?
- What does the funnel look like at your current company?
- How do you find opportunities to improve in your marketing funnel?
- How often do you create reports for your work?
- Can you share an example of a learning or insight you extracted from past data?
- Can you run A/B and multivariate tests to optimize landing pages?
General Mindset & Career
- What would you do to improve our results in the next week?
- What are your career interests? Are there specific areas you'd like to develop?
- Describe a campaign or project you led that failed. What happened, how did you handle it, and what did you learn?
- What do you do if you want to run a test, but there are no resources available from other teams?
- How do you prioritize your work when managing multiple projects?
- How do you prioritize your experiments?
- What's your superpower?
- Why do you think you're the best candidate for this job?
- How would you describe growth to someone completely new to the industry?
Team Leadership
- How do you set goals for yourself and your team? What do these goals look like?
- How would you approach building a growth marketing team?
- How is the growth team organized at your current company, and why that way?
- How often do you collaborate with colleagues outside your team?
- Can you share a situation where your insight influenced another leader's decision?
- How do you motivate your team to surpass targets and give their best?
Product
Strategy
- How do you define market opportunity?
- What’s your approach to competitive analysis? What do you look for?
- How would you estimate the market opportunity of a new product?
- How do you assess if a product is well-designed?
- What would you do to improve our product?
- Which product do you use the most, and what do you like or dislike about it?
- If you’re building a new product for a new market, how do you determine customer needs?
- How do you prioritize competing features?
- What's your experience with product or service end-of-life (EOL) processes? What challenges arise?
- How do you measure product success?
- How do you prioritize tasks?
Leadership & Collaboration
- How do you gain credibility with the engineering team as a new product manager?
- How do you set and track goals for yourself and your team?
- How do you keep your team motivated?
- How do you communicate with executive leadership?
Behavior & Mindset
- What strengths make you a great fit for this PM role?
- What aspects of product management excite you?
- What two areas are you working on to improve as a Product Manager?
- What key achievements have you made in your role as a PM?
- What’s the hardest thing you've faced as a Product Manager?
- Describe a time you faced failure and how you bounced back.
- Can you share a lesson from your last product launch?
- What was your most successful product as a product manager?
- How would you describe “low-hanging fruit” in product management?
- What was the hardest decision you've made as a product manager? How did you handle it?
- How do you monitor performance and measure success?
- What do you see as the main role of a Product Manager in product development?
- How do you stay user-focused?
Tech & Data
- How familiar are you with APIs?
- Describe the most technical project you’ve worked on, including successes and challenges.
- If you're a PM for a new platform launched to a new market, what are the three most important metrics you would track?
- Talk about a time you used data to make a product decision.