Most Commonly Asked Growth Interview Questions

Preparing for an important interview for a role in growth (marketing, product, data, etc.)? This list of growth-related interview questions will help you prepare for your next growth interview and ace it! Includes questions about growth marketing, analytics, product, team leadership, and more.

Growth Marketing

Campaign Setup and Execution

• Do you have experience in running Google Ads or any paid social campaigns?
• What channels are you most comfortable with?
• Can you describe your campaign-building process from beginning to end?
• How do you think about campaign structure? (e.g., How many target groups do you target? How many ads are in each campaign? How do you structure winning and testing campaigns?)
• How do you approach building your marketing budget allocation? (If your boss gives you $1M to spend next year, how do you decide on your budget split?)
• Can you build an automated email campaign that will convert and retain customers?
• Can you create a lifecycle marketing program from scratch?
• Can you write copy that delivers results?

Analytics & Data

• What’s your experience with Google Analytics and Data Studio?
• Have you used other analytics tools (Amplitude, Metabase, Segment, etc.)?
• How do you understand your customers’ journey on the website?
• How do you determine the success of your campaigns?
• What does the funnel look like at your current company?
• How do you find opportunities to improve in your marketing funnel?
• How often do you create reports for your work?
• Can you share an example of a learning or insight you extracted from past data?
• Can you run A/B and multivariate tests to optimize landing pages?

General Mindset & Career

• What would you do to improve our results in the next week?
• What are your career interests? Are there specific areas you’d like to develop?
• Describe a campaign or project you led that failed. What happened, how did you handle it, and what did you learn?
• What do you do if you want to run a test, but there are no resources available from other teams?
• How do you prioritize your work when managing multiple projects?
• How do you prioritize your experiments?
• What’s your superpower?
• Why do you think you’re the best candidate for this job?
• How would you describe growth to someone completely new to the industry?

Team Leadership

• How do you set goals for yourself and your team? What do these goals look like?
• How would you approach building a growth marketing team?
• How is the growth team organized at your current company, and why that way?
• How often do you collaborate with colleagues outside your team?
• Can you share a situation where your insight influenced another leader’s decision?
• How do you motivate your team to surpass targets and give their best?

Product

Strategy

• How do you define market opportunity?
• What’s your approach to competitive analysis? What do you look for?
• How would you estimate the market opportunity of a new product?
• How do you assess if a product is well-designed?
• What would you do to improve our product?
• Which product do you use the most, and what do you like or dislike about it?
• If you’re building a new product for a new market, how do you determine customer needs?
• How do you prioritize competing features?
• What’s your experience with product or service end-of-life (EOL) processes? What challenges arise?
• How do you measure product success?
• How do you prioritize tasks?

Leadership & Collaboration

• How do you gain credibility with the engineering team as a new product manager?
• How do you set and track goals for yourself and your team?
• How do you keep your team motivated?
• How do you communicate with executive leadership?

Behavior & Mindset

• What strengths make you a great fit for this PM role?
• What aspects of product management excite you?
• What two areas are you working on to improve as a Product Manager?
• What key achievements have you made in your role as a PM?
• What’s the hardest thing you’ve faced as a Product Manager?
• Describe a time you faced failure and how you bounced back.
• Can you share a lesson from your last product launch?
• What was your most successful product as a product manager?
• How would you describe “low-hanging fruit” in product management?
• What was the hardest decision you’ve made as a product manager? How did you handle it?
• How do you monitor performance and measure success?
• What do you see as the main role of a Product Manager in product development?
• How do you stay user-focused?

Tech & Data

• How familiar are you with APIs?
• Describe the most technical project you’ve worked on, including successes and challenges.
• If you’re a PM for a new platform launched to a new market, what are the three most important metrics you would track?
• Talk about a time you used data to make a product decision.