Digital Marketing Optimization for a MedTech Company

I worked with the Digital Marketing team to refine their paid search keyword strategy, prioritize high-impact tasks, and identify key optimization levers for their growth marketing efforts. This allowed the team to better allocate resources and improve the efficiency of their paid ad campaigns, focusing on the highest impact areas. We identified 3 high-impact areas to focus on in their digital marketing, and automated reporting which saved them 6 hours every week.