Scaling an InsurTech Startup Through Paid Advertising & SEO

For this insurtech client, I built their growth marketing from the ground up. I implemented analytics tools and conversion tracking, developed a comprehensive paid marketing strategy, set up campaigns on Meta and Google (including writing search ad copy and collaborating with designers for visual assets). Post-launch, I continuously optimize the campaigns, achieving a profitable customer acquisition cost. This resulted in 80% of their leads coming through these paid campaigns. As the next step, I started running A/B tests to improve the website’s conversion rate.

One change we A/B tested in their funnel, resulted in a 30% increase in conversion rate!

On the SEO front, I conducted a full audit to identify and resolve on-page issues, built a backlink strategy, and crafted a detailed keyword and content strategy. As a result, organic impressions increased by 3x and organic traffic grew 4.2x, while we consistently profit from each customer we acquire.