Hi, I'm Pave 👋
Marketer turned founder. Learning to code.
PS
About
After 8+ years as a marketer, I turned to building my own products. First with no-code, now with code and AI. I also occasionally write.
Work Experience
Advato
2024 - Present
Founder
Advato is a first referral and affiliate marketing platform built specifically for mobile apps. A plug-and-play solution that helps you grow your app.
2023 - 2024
Marketing Specialist
Working on global user acquisition and driving high-impact growth across markets. Driving a majority of new user growth for Photomath, by running acquisition campaigns across Google channels and Apple Search Ads
Photomath
2021 - 2023
Senior Growth Marketing Manager
Managed large scale, global campaigns across Google (Search, Display, YouTube, UAC) and ASA. Directly contributed to a 400% growth in ARR and 250% growth in MAU by running and optimizing paid search, display and app campaigns. Helped grow the app to 400+ million downloads, and a subsequent acquisition by Google
Erste group
2019 - 2021
Digital Marketing & Growth Manager
Led paid marketing strategy and execution for 3 brands - Erste bank, Diners Club (Discover.com) and KEKS Pay. Owned and managed 7-figure a year digital marketing budget across paid social and all Google channels
Degordian
2016 - 2019
Growth Marketing Manager
Created & managed ad campaigns - paid social (FB, IG, TW, LI), paid search, display, and app. Worked with 30+ clients.
My Projects
I like building things
Here are a few projects I've built.
- G
Growth Jobs
Status: ABANDONED (for now)
Developed a job board for growth roles, including marketing, product, business, and sales roles. - D
Decimal - expense tracking app
Status: LIVE (for personal use)
Developed a mobile app for tracking expenses. Built out of frustration with other solutions.
Contact
Get in Touch
Want to chat? Just shoot me a dm with a direct question on twitter and I'll respond whenever I can.